![]() Contests – All businesses could use these ads to get people to enter to win and/or answer custom questions to win a contest.Registrations for Events – Entertainment, B2B’s, Conferences.Sign Ups for Deals, Coupons Offers – Retail/E-Commerce. WEBBER FALLS OK FACEBOOK PROFESSIONALApplications, Pre-Orders, Sign-Ups – for Financial Services, E-Commerce/Retail, Professional Services.Inquiry/Interest Form – for Education, Professional Services, Financial Services.The common objective that could every business could use with Lead Gen ads is to collect email list opt-in’s. What Businesses Should Use Lead Gen Ads & For What?Īll businesses could benefit from this type of ad – it just depends on how you use it. These ads will show up in newsfeeds a little differently on mobile, but here's what they look like on desktop: Facebook then stores the info provided in the Leads Data section under Publishing Tools on your Facebook page. They look just like regular Facebook ads – but when a user taps on them, a form pops up that is already populated with their information (which is editable) – the user confirms their info, answers any question that was customized by the advertiser on the form and then hits submit. What are Lead Gen Ads on Facebook & How Do They Work?įacebook's Lead Gen Ads are a new type of ad that allow businesses to easily collect information about a user directly on Facebook without making them leave the app to go to a landing page or a form fill page on a different site. This is even more applicable now with the addition and roll-out of the new Facebook Lead Gen Ads. It's no secret that if you want to increase your brand exposure, get people to your website, promote an event or amplify your content - Facebook Advertising is the best way to do it. FB Advertising offers low CPC’s and high CTR’s, highly advanced targeting and retargeting and unlimited creative options. If you're not using Facebook Advertising - you're doing marketing wrong. ![]()
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